Alitalia appoints Aviareps PLC in Portugal

The Italian flag carrier has contracted UK-based Aviareps PLC to provide full General Sales Agency services from its offices in central Lisbon. With immediate effect, Aviareps Portugal’s local sales team will promote Alitalia’s daily flights in codeshare with TAP from Lisbon and Porto to Milan and Rome, as well as offering connections to Alitalia’s full network beyond.

Aviareps PLC Group offers an extensive range of services in the Iberian Peninsula, as part of the United Kingdom’s most successful airline General Sales Agency.

Francesco Milazzi, Alitalia’s country manager Spain & Portugal commented: “I am pleased to announce we have chosen Aviareps PLC to manage the continuing development of our business in Portugal, working with our codeshare partner to promote the Alitalia brand through key travel trade partners and to end consumers”.

Aviareps PLC Joint Chief Executive, Bill Roff said: “We are delighted to have been selected to develop Alitalia’s position in the Portuguese market and promote the airline’s code share agreement with TAP. With 20 years’ trading in Portugal and over 25 years’ experience as a General Sales Agent, Aviareps PLC has developed a strong model for effective representation. In order to be a cost-effective outsourcing partner for airlines, it’s important that we continually assess our business and offer services that meet today’s needs.”